Top 5 Beauty Retail Apps on Android in Austria: Q4 2021 Performance

In the fourth quarter of 2021, the top beauty retail apps on the Android platform in Austria showed varying trends in downloads and active users. Here’s a closer look at the performance of these apps, as reported by Sensor Tower.

Mein dm saw a significant increase in weekly downloads, starting at around 395 at the end of September and peaking at approximately 6.4K in early December. Active users also followed an upward trend, growing from 2.5K in late September to nearly 12.4K by mid-December.

Douglas – Parfüm & Kosmetik experienced a steady rise in weekly downloads, beginning at 500 and reaching a high of 2.8K in late November. The number of active users mirrored this trend, increasing from 2.9K in late September to a peak of 6K in late November.

flaconi showed a notable jump in weekly downloads from just 2 at the end of October to over 1.2K by the end of December. Active users also rose steadily from 314 in early November to 1.8K by the end of December.

Notino: perfumes and cosmetics had a more modest increase in weekly downloads, starting at 352 in late September and peaking at 701 in late November. The app's active users grew from 1.9K to around 2.4K during the same period.

RITUALS - Cosmetics maintained a steady download rate throughout the quarter, with numbers ranging from 262 to 414. The active user count showed a consistent rise, starting at 969 in late September and reaching 1.2K by the end of December.

This data from Sensor Tower highlights the dynamic nature of the beauty retail app market in Austria. For more detailed insights and trends, visit Sensor Tower.